Political Economy of the World and the Hereafter: Junaid Jamshed's fascinating journey and the market of halal brands

Abstract

He was named "Rocky Singer Who Preached", "Rock Star Who Preached Religious Television" and "Mullah of Pakistani Discos". These are a small part of the letters used to describe Junaid Jamshid in the second half of his life. As his titles suggest, Junaid Jamshed began his career as a rock star and later became a missionary and religious preacher. But what his titles do not tell us is that he was also the founder of a highly successful halal brand! However, his story is more than just a change from a musician to a preacher. The brief account of his life also reflects the difficult situation that has plagued the entire nation of Pakistan: getting caught between the material and spiritual aspects of life, between the worldly and the hereafter